SVG is a vector format: it redraws itself at every size, so a logo stays razor-sharp on a business card or a billboard. Converting a PNG to SVG traces the shapes into paths.
What converts well
- Flat logos, icons and wordmarks with a few solid colours.
- Black-and-white marks and simple line art.
What does not
- Photographs — tracing a photo produces a huge, messy file.
- Gradients, soft shadows and fine texture.
Steps
- Start from the cleanest, highest-resolution PNG you have.
- Upload it to PNG to SVG.
- Open the result and check the edges; if a colour looks lost, try a sharper source image.
For a company logo, the best SVG always comes from the original design file — tracing is the fallback when that is gone.
